Scottish PEN
Services Branding / Marketing Materials / Motion Graphics /
Visit Site scottishpen.org
![Scottish Pen logo with repeater background](https://www.hillside.agency/wp-content/uploads/2019/04/logo-no-move-1200.jpg?x47459)
Scottish PEN is the Scottish branch of PEN International – campaigning for freedom of expression on behalf of oppressed writers and marginalised linguistic groups. Their members include leading Scottish literary figures, from best-selling novelists to award-winning poets, biographers, historians and critics.
We were delighted to be approached by their marketing team in pursuit of a new visual identity. The logo represents the concept of literature + freedom by a simple symbol of a book taking flight (like a bird).
By creating a set of associated illustrations to be used alongside the logo, their communication has become more unified across multiple forms of communication, working well in a digital format as well as within printed materials.
![](https://www.hillside.agency/wp-content/uploads/2019/04/A5_vertical_flyer.jpg?x47459)
![](https://www.hillside.agency/wp-content/uploads/2019/04/DLleaflet1.jpg?x47459)
![](https://www.hillside.agency/wp-content/uploads/2019/04/Business-Cards-1.jpg?x47459)