Love Libraries – Find Your Next Chapter

We created a full campaign identity for Love Libraries – Find Your Next Chapter, a national initiative led by the National Library of Scotland to support and promote libraries across the country. The campaign aimed to reposition libraries as vibrant, essential public spaces that serve communities at every stage of life.

The project called for a campaign that was both engaging and flexible –  something that would speak to a wide audience while being practical and easy to roll out by libraries of all sizes.

What we did:

• Campaign title and brand identity
• A suite of logos and flexible design elements
• Bespoke illustrations, tailored to three key audience groups
• A full toolkit for implementation

The result was a campaign with heart,  rooted in real life, full of warmth and character, and designed to celebrate the vital role libraries play in our communities. The flexible identity system allows each library to make it their own, while staying recognisable and consistent across the country.

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