Edinburgh’s Hogmanay

Hillside has been the creative partner for Edinburgh’s Hogmanay for nearly two decades – helping shape the visual identity of the UK’s biggest New Year celebration.

Our work with Unique Events and Unique Assembly has evolved year on year, keeping the festival bold, fresh and relevant while staying true to its iconic status. From large-scale outdoor campaign materials to digital rollouts and everything in between, we ensure the brand continues to connect with local and international audiences alike.

What we do

• Refreshed annual creative identities
• Campaign design for print, digital and outdoor formats
• Visual assets for marketing, signage and on-site experience
• Flexible tools and templates to support evolving programming
• Quick turnaround and rollout across multiple platforms

Our long-term collaboration with Edinburgh’s Hogmanay is a great example of how we help festivals and live events stay creatively consistent while adapting to new themes and formats year on year. The result is a high-impact visual presence that reflects the scale and spirit of the celebration.

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