Do The Ride Thing

Workong alongside SEStran and Hillside Outside, we launched a new campaign for the active travel initiative Do The Ride Thing, with the aim of encouraging cyclists (and everyone else too!) to be more aware of others when moving through shared spaces.

Scotland’s outdoor paths and spaces have become such a big part of life for many of us since the start of the pandemic – whether it’s for travel, for exercise, or fun – so sometimes they get busy. The campaign aims to remind people to look out for others and give them some room, whether you are cycling, walking, skating or running.

The campaign involved the creation of a new website, a visual identity and an online promotional campaign, kicking off with a big event, showcasing safe riding.